“Maintaining an effective culture is so important that it, in fact, trumps even strategy.”- Howard Stevenson
It doesn’t matter what your business is or what size it is, business owners I meet who employ staff all tell me that company or business culture and the culture of their staff is one of their biggest frustrations.I get it!
It is totally frustrating when your staff doesn’t show the same level of enthusiasm and commitment that you do. But here’s the thing, the reality is they aren’t financially or emotionally invested in the business like you are because, so they will never feel the same as you because they aren’t you!
People differ in their personalities, attitudes, and values, that’s why it is important to understand the individual personality to maximise happiness at work. In today’s workforce, people tend to move from job to job, seeking out different companies that will allow them to grow and reach their potential, earn more money and have the work-life balance we are all in search for. It wouldn’t matter where we worked if it was just about making money. Nowadays it goes far beyond that. Works influence our self- identity, self -esteem and opportunities for self- growth that’s why people move around so frequently these days in search of a company or business culture which ‘gets’ them.
Which brings me to my next point, there is no one size fits all solution when it comes to company or business culture, because there is one underlying variable that we can not predict or change, and that’s the people who make up your business.
Luckily though, there are some tools and techniques that we can implement to improve your business culture, which in turn flows down to your staff, and the awesome thing, nothing is set in stone, you can chop, change, manipulate and experiment with the below tips to get what works for your business, for you and for your people.
Having a business culture of purpose in your company will attract and retain the best talent, helping people work to their greatest potential. Giving employees a reason to look forward to going to their jobs and would give them a hard time leaving the company because they enjoy the atmosphere. Hiring a change leader is the best way to achieve the “Culture of Purpose”, according to Christoph Lueneburger.
Your company culture is like an ecosystem which is dynamic and contains a vast network of interdependent elements. If you press one spot, the movement is felt throughout the system, and the system presses back.
Does your organisation have a culture that inspires passion and purpose?
Here are five steps to create good company/ business culture:
1.Embed Values In Everything
Our values are the foundation that drives most of our decisions whether in business or in life. They influence our relationships, our thoughts, and our decisions, so it is useful to re-evaluate our own values from time to time to see how things have changed. By having a good understanding of our values, we can gain insight, clarity and focus on making our priorities and actions aligned with who we really are and what we want to be in the future. It is important to do the same thing in your business so that we can build up unity and coordination to develop strong strategies for the innovation of the company.
2.Recruit And Hire To Fit
It is important to establish a company’s culture to have a clearer view of what we are really aiming for, not only for the sake of our employees but also for our business. We need to devote our time and effort to determine what are the cornerstones of the company. It is a process you can do to find the mission, vision, and values of the company and what it stands for. If there’s clarity on the company’s culture, it would be easier to find new staff who align with the company’s values and who will fit in and become more productive members of your team.
3.Be Clear About Expectations
The clearer you can be on your expectations, the faster your staff (both new and old) will be able to understand what is expected within the company’s culture, from why you do what you do, to how they should present themselves to clients and how they should interact with both client and their fellow colleagues. It will help them have clear direction on how to answer phones right through to responding to client enquiries.
4.Be Sharp To Have Clear Direction And Redirection
We should be sensitive to every aspect of the company’s culture so that if there’s a business dilemma or a customer complaint we can quickly redirect it and resolve it in a manner that aligns with the company’s culture and values.
5.Start From The Top
If your company’s leaders are doing the exact opposite of what’s expected, it will become difficult to convince employees to follow set of guidelines. Leaders should be the role model or an asset to build trust with each other and cooperation within your staff. If you want to retain the best talent in your business make sure that everyone feels engaged and empowered, then you can continue to focus on building a positive, sustainable culture.
So, to sum it all up, a well-maintained and established company cultural takes a common goal, rooted in shared core values. Having a clearer vision gives your company a magnetic seductive quality, it makes your company more attractive and influences to have the best strategies leading to the company’s success.